Laboratory-grown diamonds are experiencing a significant rise in popularity, forming an emerging trend within the diamond industry. Consumers have become increasingly aware of lab-grown diamonds and their advantages, such as being a more sustainable and potentially ethically superior option compared to mined diamonds. The affordability of lab-grown diamonds has also been appealing to buyers, as they often come at a lower cost than mined diamonds of similar quality and size. Additionally, their conflict-free origins and reduced environmental impact have resonated with ethically conscious consumers. Advancements in technology have led to improvements in the quality of lab-grown diamonds, making them comparable in colour, clarity, and cut to their mined counterparts. Moreover, the versatility of lab-grown diamonds in jewellery designs, including engagement rings, wedding bands, necklaces, and earrings, has further contributed to their growing popularity. Celebrities and influencers endorsing lab-grown diamonds have played a part in raising their visibility and acceptance. As interest in lab-grown diamonds continues to grow, companies are investing more in research and development to innovate and expand the variety of colours and sizes available in the market.